Clients are about their logos like guys are about their .... you know.
They love talking about them. They love to look at them. They want you to look at them. They think the bigger they are, the more effective they are.
But as any women will tell you, nobody cares.
- from Hey Whipple, Squeeze This. A book about how to create ads. How very true. Get this book even if you're not in advertising. It's very entertaining as well as informative.